About Us

Headquartered in Ottawa, Canada, we specialize in designing and implementing results-oriented strategies for international investment attraction, corporate and product marketing, and business development.

We help economic development organizations, corporations and public/private partnerships around the world adapt to the changing face of international business.

Investment Attraction

Strategy is a world-leader in attracting business investment from global companies on behalf of international economic development organizations.

We specialize in developing and implementing investment attraction strategies to identify, cultivate and convert prospective business investors from around the world. We have extensive experience in enquiry generation, lead development and investment attraction using state-of-the-art marketing techniques, and have consistently demonstrated an ability to meet or exceed performance targets.

Corporate Marketing

With over 30 years of experience, Strategy has helped hundreds of companies develop and implement business and marketing strategies, create sales opportunities, find partners and investors, commercialize products and technologies, and succeed in export markets.

Broad experience in investment attraction and economic development dating back to 1979
Expertise in a wide range of knowledge-driven industries from the investment attraction perspective
In-house capabilities in market research, strategic analysis and database management to assist in targeting specific industry sectors, geographic areas and types of companies
An extensive network of in-market representatives across the US, Canada and Europe
Over 30 years experience in corporate business development and marketing across North America and internationally
Proprietary databases of companies known to be seeking international expansion opportunities and business partners
A solid base of knowledge and industry experience spanning a wide variety of sectors
Extensive in-house capabilities and experience in planning and managing meetings programs, events, seminars and promotional events

Investment Attraction

The range of services we provide to our clients includes:

Strategy development
Lead generation and development
Company visits
Appointment setting
Business retention/aftercare support
Industry trade show programs
Enquiry handling and development
In-market representation
Market research and analysis
Event planning and management
Business-to-business matching
High profile VIP visits
Organizational development

For each client, we tailor our range of capabilities and draw from our team of research professionals, sector specialists and in-market executives in North America and Europe to meet the client's specific marketing needs.

Investment Attraction - Clients

We have delivered hundreds of investment and reinvestment projects for our clients, centering on:

Helping to attract new business investment and reinvestment from international markets into their regions to enhance the economic foundations and act as a catalyst for sustainable economic growth 
Increasing their profile and strengthening their presence through links with business advocacy groups, media and multiplier organizations in key sectors and regions 
Supporting the growth of their indigenous businesses via partnerships, trade and business linkages with international companies

Strategy’s client list includes leading economic development organizations around the world.

Calgary Regional Partnership
Calgary Economic Development
Ohio Department of Development
Ontario Ministry of Economic Development, Job Creation and Trade
Greater Toronto Marketing Alliance
Atlantic Canada Opportunities Agency
Enterprise Cape Breton Corporation
Newfoundland and Labrador Department of Business
Strathcona County Economic Development
City of Prince George
Sarnia Lambton Economic Partnership
Canada’s Technology Triangle
Waterloo EDC
Quinte Economic Development Commission
County of Simcoe
Greater Sudbury Development Corporation
Timmins Economic Development Corporation
Municipality of Greenstone
Southern Ontario Marketing Alliance
Town of Oakville

CORFO
Rio Negócios

IDB North Ireland
International Business Wales
Merseyside Development Corporation
Yorkshire Forward
English Partnerships
The British Midlands
Think London
London Docklands Development Corporation
East of England Investment Agency
London Development Agency
South East England Development Agency
Leeds City Region
ADEAN
PromoMadrid
Invest in Italy
GfW Nordrhein-Westfalen
German Centers of Excellence
FrankfurtRheinMain GmbH
Saxony Economic Development Corporation
LEG Thüringen
GfW Mecklenburg-Vorpommern
Industrial Investment Council
German Federal Ministry of Economics
Invest in Germany

Wujin New High Tech Zone
Invest Hong Kong
Thailand Board of Investment
State of Victoria
New Zealand Trade and Investment
Investment New Zealand
JETRO

Corporate Marketing

With a network of senior in-market executives across North America and Europe, we provide an unparalleled mix of skills and experience in key functional areas, including:

International marketing and sales
Partnerships and joint ventures
Technology transfer and licensing
Technology assessment
Strategic planning
Market research
Competitor analysis
Product and corporate promotion
Communications planning and development
Trade show programs

For more information, contact us

CORPORATE MARKETING - HIGHLIGHTS

Since its inception in 1989, Strategy has advised and assisted hundreds of companies with their business expansion and co-venturing needs.

EUROPEAN RENEWABLE ENERGY COMPANIES

Strategy advised and assisted 17 prominent European firms in the renewable energy industry on their entry into the North American market.

WORLD LEADING GERMAN OPTO-ELECTRONIC MANUFACTURER

Strategy conducted a program of corporate introductions and "door-opener" services in the US, covering four industry sectors. The program led to the identification and development of multiple near-term opportunities for new business and the creation of a pipeline of longer-term prospects.

LEADING NORTH AMERICAN ADVANCED TECHNOLOGY COMPANY

Strategy spearheaded the commercialization of a portfolio of core technologies in a range of industrial applications. We carried out market research and competitive analyses, assessed business potential, and provided market direction for technology R&D programs.

We led business planning efforts for emerging technologies including the development of international partnerships and joint ventures, implementation of technology transfer arrangements, and exploration of venture funding possibilities.

MAJOR US ENTERTAINMENT & LEISURE COMPANY

Strategy provided market research, competitive analysis and a strategic marketing plan to guide the client's entry into a new market.

CONSORTIUM OF THREE OF THE WORLD'S LARGEST RESOURCE COMPANIES

Strategy co-managed a team of specialists to support the commercialization of new products. We assisted in the definition of business, manufacturing and marketing plans, and carried out programs to obtain market feedback from prototype tests. We also identified and evaluated potential commercialization partners in North America and Europe, and coordinated negotiations regarding financing for the venture.

PROMINENT CANADIAN PAPER PRODUCTS COMPANY

Strategy helped the client expand product lines and diversify its business. We evaluated the portfolio of existing products and markets, and identified synergistic products that could be licensed and companies that could be acquired. Strategy coordinated license negotiations and assisted in the development of an acquisition on the client's behalf.

WORLD LEADING METAL PRODUCER

Strategy helped to identify and develop markets for new technology across a range of market applications. We provided industry sector profiles, analyses of market opportunities and statements of technical requirements. We developed contacts with potential customers and partners, and organized and implemented demonstration projects for the technology in cooperation with selected industry leaders.

LEADING UK ENGINEERING FIRM

Strategy served as advisor to the company and its partners for a high profile defence procurement program in Canada.

Contact Us

North America

Tel: +1 613 796 4418
info@jwpstrategy.com

Our International Partners

Lynch Pinnacle Group (USA)
lynchpinnacle.com

Breeze Strategy (UK)
inwardinvestment.co.uk

Location Marketing (France)
location-marketing.eu

Global Inward Investment
globalinward.com